Understanding The Problem

The labor crisis is structural. And it's getting worse.

We've interviewed factory owners across India — electronics assembly, textiles, pharma components, plastic fabrication. Two problems come up every time, with no working solution in sight.

63M+
Indian SMEs affected
20%
Manufacturing's share of GDP
₹2.4L
Monthly labor bill, peak season
Problem 01

Finding workers is hard. Keeping them is harder.

Skilled manufacturing workers in India are in structural short supply. The gig economy — Swiggy, Zomato, Ola, Amazon delivery — is pulling the labor pool away from factory floors. Manufacturing is seen as hard, dirty, and less glamorous than delivery work.

And when you do find skilled workers, legacy salary expectations from workers with 20–30 years of tenure create entrenched cost structures that are nearly impossible to restructure.

"Every month I'm short 2–3 workers. I've been trying to hire for six months. Even when I find someone, they leave after 3 months."

— Electronics assembly owner, Pune
Real Cost Breakdown (Typical Small Factory)
4–5 permanent workers ₹1.2–2.0L/mo
Peak season labor (4–5 extra) +₹1.2–2.0L/mo
Training cost per new hire ₹15K–30K
Productivity loss (training period) 2–4 weeks
Annual hidden labor cost ₹15–28L
Why existing automation fails SMEs
Industrial robots cost ₹30–80 lakh per unit — unaffordable
Specialized machines require 6–12 month installation projects
Cannot handle workflow changes or new product lines
Designed for large enterprises, not SME factory floors
Problem 02
Demand Multiplier by Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Festival / Peak Season
Normal

Seasonal spikes hit like a wall. Every year.

Ganpati. Dussehra. Diwali. Elections. Every year, demand multiplies 4–5x almost overnight. Indian SME factories need 4–5 additional workers for just 6–10 weeks. Then demand drops back.

Sourcing temporary workers for this window is nearly impossible. And even when found, training them for even basic tasks takes 2–4 weeks — burning through half the peak season before they're productive.

"During Ganpati we need 8 workers but we have 4. By the time we find and train new people, the orders have already been delayed."

— Plastic component manufacturer, Mumbai
4–5x
Demand multiplier during peak festivals
2–4 wks
Productivity dead zone for new temp workers
6–10 wks
Typical duration of a demand spike window
₹80K+
Cost of unfulfilled orders during one peak cycle
Industries We've Researched

The problem crosses every sector

We've run discovery interviews across multiple manufacturing verticals. The labor challenge is universal.

🔌
Electronics Assembly

High precision, seasonal spikes from festival electronics demand. Skilled soldering operators scarce.

💊
Pharma Components

GMP compliance requires trained workers. High turnover creates quality and compliance risks.

🧵
Textiles

Wedding season demand is brutal. Training skilled sewers takes months. Seasonal workers unusable.

⚙️
Plastic Fabrication

Repetitive assembly work — ideal for automation, but no affordable option exists for SMEs.

🪵
Woodwork & Furniture

Skilled carpenters and finishers are aging. No new generation entering the trade.

🔧
Metal Fabrication

Welding, grinding, finishing — physically demanding. Youth reluctant to take factory floor jobs.

The problem is clear. We've built the solution.

A general-purpose robot built specifically for the Indian SME factory floor.